View profile

The Monday 6 - March 22, 2021

Kyle Petzinger
Kyle Petzinger
Hello friend,
Last week, San Diego County (where I reside) opened up COVID-19 vaccinations to a whole host of new groups. One group was an extremely broad category of anyone with a Body Mass Index (BMI) over 25. Putting aside the fact that BMI is a terrible measure of health, this qualified me for the vaccine. Through the Twitter bot I mentioned in last week’s Monday 6 (#3), I snagged a Pfizer reservation for just 2 days later.
Yours truly is now ~2 weeks away from getting his last jab. 💉
No less than 10 people in my network were able to secure appointments by hawking the Twitter bot. It works, so if you’re eligible, try it out! And here’s to hoping eligibility is opened up across the board sooner than later.
As always, please reply and send me any feedback you may have.

1. Hilarious Houston Street Names
Right Way. This Way. That Way. My Way. Straight Way. Same Way. Which Way. Any Way.
These are real street names in a small sub-division in Houston. Ridiculous.
I love it.
Google Maps
2. UK Roadmap To Normality
The UK certainly hasn’t been the paragon of achievement concerning COVID-19 (they have the 7th worst deaths per capita globally); however, their vaccination effort is one of the best in the world. In particular, the UK’s decision to prioritize ‘first doses first’ has resulted in over 40% of the population receiving at least one vaccine dose, a strategy that will almost certainly save more lives.
Additionally (and I think relatedly), the UK drafted and shared a “Roadmap out of Lockdown”, which I believe is instrumental in preventing vaccine hesitancy. With some obvious caveats that these plans may need to be paused, the roadmap creates a picture of how and when life will look more ‘normal’ using tangible, practical examples. In essence, the UK is selling hope to keep vaccination momentum high.
Taking this one step further, an enterprising group of Brits created the site OneWayRoadToBeer, showing in practical & beer-related terms when life can look more normal. 🍻
I wish the United States (or maybe some states) would draft a similar roadmap, but all political (small ‘p’) incentives push in the direction of CYA.
One way road to beer
3. Facebook Ad Library & Ad Transparency
In the past several years, Facebook has dramatically improved the transparency behind its advertising ecosystem. In particular, I want to share 2 tools with you:
  1. The Facebook Ad Library
  2. Facebook Ad transparency - aka “why am I seeing this ad?”
With this tool, any Facebook user can see a list of ALL ads run by any particular Facebook page or ads served in a region. For certain categories (political ads, for instance), you can see even further details about money spent and impressions served.
Finally, this is a fun way to find secret sales, discounts, etc., run by a brand. I use it to keep tabs on our competitors.
Why Am I Seeing This Ad?
Any time you see a Facebook ad and are curious why you see it, click the three-dot menu on the top right and select “Why am I seeing this ad?”
It will populate with the high-level targeting used to target that particular ad to you. You can also opt-out of further advertisements from that brand or tweak the settings related to how ads are targetd.
Why am I seeing this ad?
Why am I seeing this ad?
4. Zoom Escaper
The great news: 2020 was the year everyone got good at video calls.
The bad news: 2020 was the year everyone got good at video calls.
Zoom Escaper requires a bit of setup, but after doing so, you can simulate a bad connection or other annoyances to get out of that 8th video meeting of the day.
I won’t tell your boss, I promise.
Zoom Escaper
5. The Atlantic's Derek Thompson on COVID
Derek Thompson has been one of my most-trusted journalists covering COVID-19 and the response across the world.
Some of my favorite pieces:
Derek joined the Bill Simmons podcast about a month ago to talk sensibly about COVID. It starts around the 53m mark and lasts for about an hour—it’s worth your time.
The Bill Simmons Podcast
6. You Need A Budget
You Need A Budget* (most commonly referred to as ‘YNAB’) is the most comprehensive budgeting & personal finance tool I’ve ever used. To be honest, the tool and the underlying system can be life-changing.
Admittedly, there is a learning curve, but if you want to get better control over your finances and direct the dollars you earn toward your goals, I couldn’t endorse YNAB enough.
Their homepage explains their value prop well:
What really makes You Need A Budget different is that we can teach you how to manage your money and get ahead—for good. What if your bills rolled in and instead of piling up, you just paid them? No sweat. What if you didn’t even realize it was payday because you had money in the bank and weren’t desperate for that check to arrive? Forget everything you think you know about budgeting and prepare to experience total control.
We’ve been using YNAB for years now, and it helped us through buying 2 homes, transitioning to a single income, buying cars, and more. I used to look back at our finance in the rear-view mirror, but YNAB has changed that to look toward the future.
Finally, there’s a passionate and helpful fanbase of the tool across Facebook, Reddit, and more. Their support team and help documentation make it as easy as possible to adopt. Spend a weekend getting set up and try it out. I’m happy to answer any questions directly as well.
YNAB. Personal Budgeting Software for Windows, Mac, iOS, and Android
*This is a referral link. There’s a free 34-day trial, but signing up through this link gives you a free month of the service if you decide to subscribe. I also get a free month as well.
That’s it! Please feel free to leave feedback for me using the buttons below.
See you next Monday.
Did you enjoy this issue? Yes No
Kyle Petzinger
Kyle Petzinger @kylepetz

Every Monday, you'll receive the 6 articles, podcasts, tools, products, and more that I found interesting that past week.

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Created with Revue by Twitter